Almost all big shops have introduced some Polish Products in recent years, trying to attract an over-a-million-strong community of new immigrants from Poland. Regardless of whether that was a successful commercial strategy or just a kind gesture, it naturally opened the opportunity for other Britons to see it and try it. <\/p>\n\n\n\n
I must say though that Polish suppliers made a “diddly squat” effort, at least initially, to put up the fight over a new 60-million-customer market. For most of the first years, they couldn’t be bothered with supplying proper product labels in English, not to mention re-branding some products in order to attract more English-speaking buyers. It has changed a little bit since, but still poses a problem. Some big brands provide now bilingual labels and a few decided to provide a special, English version of a product. But even with the latter, the quality of its marketing can be sort of questionable. <\/p>\n\n\n\n
For example, if you see a carton of juice containing “chokeberry” (aronia) and that name is highlighted without any further explanation, I know that someone there in my old country just used Google Translate. Most Britons don’t have a clue what a “chokeberry” is and the name simply scares them off rather than attracting them. This actually is a shame because aronia (chokeberry) is really some sort of superfood and should deserve popularization here.<\/p>\n\n\n\n
Anyway, in this blog I can be of service to you, reviewing some of the products from the “Tesco Polish shelves” online offer. Important I am not promoting that shop and unless it is stated clearly I won’t be doing any advertising here. Some of the products deserve more attention (in my humble opinion) so I praise them because I personally consider them as a good choice. In other cases, I will just give you some background information about what you can expect from the label. <\/p>\n","protected":false},"excerpt":{"rendered":"
Almost all big shops have introduced some Polish Products in recent years, trying to attract an over-a-million-strong community of new immigrants from Poland. Regardless of whether that was a successful commercial strategy or just a kind gesture, it naturally opened the opportunity for other Britons to see it and try it. Polish products lacking muchRead More →<\/a><\/p>\n","protected":false},"author":1,"featured_media":721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":4,"footnotes":""},"categories":[25,4],"tags":[],"class_list":["entry","author-greg","post-615","post","type-post","status-publish","format-standard","has-post-thumbnail","category-front-page","category-knowhow"],"_links":{"self":[{"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":0,"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/media\/721"}],"wp:attachment":[{"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tastepolish.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}